Our approach combines innovative design and strategic sourcing with deep industry expertise to bring unique, high-quality pet products to life. By leveraging a network of trusted manufacturers and focusing on smart, efficient sourcing, we ensure that each product meets the highest standards while capturing the latest trends in pet care.
MEET YOUR NEW
Full Stack Product Team
Trevor Crotts
CEO / Award Winning Product Designer
A two-time World Branding Award winner, Trevor Crotts brings unparalleled expertise and a proven track record to American Pet Works. As the founder and driving force behind brands like BuddyRest, Tough Pup, and SitStay, Trevor has built, bought, and sold multiple successful companies, creating hundreds of innovative, solution-driven products for pets along the way.
Rabia Dastgir
Global Sourcing Director/ Product Designer
Rabia brings an extensive skillset to bare. She leads an award winning pet product design team. She brings with her a background in fashion design and is a expert in construction and textiles.
Levi Fitzmier
Founder Success/ Product Designer
As a product business founder several times over himself, Levi knows what it’s like to battle the daily challenges and build businesses that sustain.
Ericka Basile
Product Designer/
Pet Business Expert
Ericka is a seasoned pet industry leader with over 20 years of experience spanning product development, growth strategy, and business development. She brings a rare blend of corporate CPG expertise and nonprofit leadership, having worked with many respected national pet brands bring products to market.
Shannon Sanzone
Product Designer/ Sourcing Specalist
Shannon is an alumna of the Savannah College of Art and Design. Her product development and sourcing expertise spans fashion, pet, hard and soft goods, and supplements.
Industrial Designer for Pet Products
Merve is a senior industrial designer and pet product development expert who brings extensive experience in designing innovative pet furniture and accessories for mass production.
Janel Barrier
Administration
Janel is a sophisticated swiss army knife of value for the company. She helps ensure that the day to day business is always moving forward.
Morella Lecuna
Consumer Product Graphic Design
Morella is our lead graphic designer. From logos to labels, Morella and her award winning designs… always hit the mark.
