Gunner Kennels — Scaling a Bed Program to $5M+
Overview:
Gunner Kennels, known for their ultra-durable travel crates, wanted to expand their premium offering with a dog bed line that matched their reputation for quality and performance.
How We Helped:
We collaborated with Gunner to create a purpose-built dog bed program that reflected their brand ethos: rugged, orthopedic, and built to last. From material selection to product design, we managed the entire development cycle.
Outcome:
The result? A wildly successful product extension with over $5 million in revenue generated. The program cemented Gunner's leadership not just in crates—but in canine comfort as a whole.
Airstream — Pet Product Innovation for the Road
Overview:
Airstream wanted to better serve their RV-loving customers who travel with pets. Their team sought premium, design-forward pet accessories that aligned with the luxury Airstream lifestyle.
How We Helped:
We designed and manufactured a full suite of custom pet products for Airstream, including:
A travel-friendly dog bed that fits under the dinette bench and can provide comfort anywhere
A hard-shell travel case bed
Coordinated collars, leashes, and food bowls
Outcome:
These products became a standout feature in Airstream’s accessory lineup, enhancing the road-travel experience for pet parents and extending brand affinity into the pet space.
Assisi Animal Health—Merging Tech+Comfort
Overview:
Assisi, makers of a pulsed electromagnetic field (PEMF) medical device for pain and inflammation, wanted to develop a bedding solution that worked in harmony with their therapy.
How We Helped:
We engineered a unique bed platform to integrate with Assisi’s Loop Lounge device. Our team handled the entire process—from sketch to shelf—developing proprietary bedding that complemented their non-pharmaceutical treatment approach.
Outcome:
The result was a turnkey bed program that helped Assisi expand their offering and enhance compliance and comfort for pets undergoing treatment. The brand was later acquired by Zomedica, showcasing the value of the innovation.
ADC Houndstone — A stylish launch for this custom NYC Brand
Overview:
ADC Houndstone, a fashion-forward pet brand based in New York City, wanted to make a bold entrance into the premium pet space with products that reflected their urban style.
How We Helped:
We helped them bring their vision to life with:
Custom-printed denim dog beds
Coordinated, design-centric collars and leads
Outcome:
The line helped Houndstone stand out in a crowded market, giving them a highly aesthetic and differentiated product suite from day one.
