Gunner Kennels — Scaling a Bed Program to $5M+

Overview:
Gunner Kennels, known for their ultra-durable travel crates, wanted to expand their premium offering with a dog bed line that matched their reputation for quality and performance.

How We Helped:
We collaborated with Gunner to create a purpose-built dog bed program that reflected their brand ethos: rugged, orthopedic, and built to last. From material selection to product design, we managed the entire development cycle.

Outcome:
The result? A wildly successful product extension with over $5 million in revenue generated. The program cemented Gunner's leadership not just in crates—but in canine comfort as a whole.

Airstream — Pet Product Innovation for the Road

Overview:
Airstream wanted to better serve their RV-loving customers who travel with pets. Their team sought premium, design-forward pet accessories that aligned with the luxury Airstream lifestyle.

How We Helped:
We designed and manufactured a full suite of custom pet products for Airstream, including:

  • A travel-friendly dog bed that fits under the dinette bench and can provide comfort anywhere

  • A hard-shell travel case bed

  • Coordinated collars, leashes, and food bowls

Outcome:
These products became a standout feature in Airstream’s accessory lineup, enhancing the road-travel experience for pet parents and extending brand affinity into the pet space.

Assisi Animal Health—Merging Tech+Comfort

Overview:
Assisi, makers of a pulsed electromagnetic field (PEMF) medical device for pain and inflammation, wanted to develop a bedding solution that worked in harmony with their therapy.

How We Helped:
We engineered a unique bed platform to integrate with Assisi’s Loop Lounge device. Our team handled the entire process—from sketch to shelf—developing proprietary bedding that complemented their non-pharmaceutical treatment approach.

Outcome:
The result was a turnkey bed program that helped Assisi expand their offering and enhance compliance and comfort for pets undergoing treatment. The brand was later acquired by Zomedica, showcasing the value of the innovation.

ADC Houndstone — A stylish launch for this custom NYC Brand

Overview:
ADC Houndstone, a fashion-forward pet brand based in New York City, wanted to make a bold entrance into the premium pet space with products that reflected their urban style.

How We Helped:
We helped them bring their vision to life with:

  • Custom-printed denim dog beds

  • Coordinated, design-centric collars and leads

Outcome:
The line helped Houndstone stand out in a crowded market, giving them a highly aesthetic and differentiated product suite from day one.

WHAT OUR CLIENTS HAVE TO SAY



“I wouldn't have thought to add this adjustable strap. My. My patent wouldn't have been protected. Somebody could have just easily came and add that adjustable strap and then would have copied my. My idea, my invention. And. And I couldn't say anything about it. I didn't think about an adjustable strap. So that's. That. That right there was. Was worth every penny of. Of, you know, bringing you guys on board with my invention.”

- Erik Jones, Pet Healer

"I am grateful to Rabia, Trevor and the entire American Pet Works team for bringing my dual dog leash idea to life. They led me through every step, from design, to branding to sourcing a reliable manufacturer. They are extremely knowledgeable about the pet industry and product development and were are always at the ready to share their learning with me.”

- Bhavana Smith, Gin & Teddy



American Pet Works took our idea and turned it into a real, manufacturable product—fast. They didn’t just design something that looked good; they helped us avoid costly mistakes, sourced the right partners, and made sure everything was production-ready. Their experience in the pet industry showed at every step. If you’re serious about launching a pet product the right way, these are the people you want in your corner.”
— Mike Bradstead, WonderWrap

Learn more