Written By: Trevor Crotts
Good product photography is essential for any eCommerce business. It's the first thing that potential customers see when they come across your products, and it can either make or break their decision to purchase. High-quality photos not only make your products look more appealing, but they also give customers a clear, detailed view of what they're buying. This is especially important for products that are difficult to visualize or touch, such as furniture or clothing.
On the other hand, poor-quality photos can turn customers away and lower your conversion rates. Blurry, pixelated images or poorly lit photos can make your products look unappealing and unprofessional, causing potential buyers to lose interest and move on to a competitor. So why take the risk of alienating potential buyers with subpar photos? Invest in good product photography and watch your sales soar.
But the benefits of good product photography go beyond just attracting potential customers. It can also help reduce the risk of returns. When customers can see exactly what they're getting, they're less likely to be disappointed with their purchase. This can help reduce the risk of returns, which can be costly for your business.
Good product photography can also allow for next-level customer engagement. By including product-in-use photos and 3D models, customers can virtually "try before they buy" with augmented reality (AR) experiences. This allows them to see what the product would look like in their own space, giving them even more confidence in their purchase decision.
In summary, investing in good product photography is essential for any ecommerce business. It helps showcase your products in the best light, gives customers the information they need to make an informed purchase decision, and can even reduce the risk of returns. Don't skimp on product photography - it's worth the investment. Your bank account (and your customers) will thank you. My company American Pet Works does just that and will you take your pet products to the next level. We also develop and manufacture a wide variety of products and can help bring your ideas to life. Regardless if you work with us on your product or not, getting your product photos on point is crucial for the success of your eCommerce business.
Written By: Trevor Crotts
I am an opportunistic entrepreneur with a passion for innovation, dedicated to creating value and driving growth in the pet industry and beyond. With an extensive background in sales and marketing, I have a proven track record of implementing my strategic vision in innovative ways.
Currently, I serve as the head of American Pet Works, a US-based manufacturer and distributor in the pet industry, where I have developed several well-established pet brands.
When people ask me "What do you do?" I like to reply with "Whatever it takes". Whether it's developing new products, optimizing supply chains, or delivering innovative marketing campaigns, I am committed to doing whatever it takes to help my clients succeed.
If you are looking for an experienced partner who can help you navigate the complexities of product development, manufacturing or marketing, I would be ready to connect with you. Let's explore how we can work together to drive growth and create value in your industry.